SOA is an independent lifestyle brand built around one simple belief: Having a sense of adventure is a mindset - a way of moving through the world that anyone can choose.

Inspired by our own adventures - from sundowners on the rugged Cornish coast, to hiking in Slovakia’s High Tatras mountains, to living out of vans across Australia - we make clothing that's designed to be lived in. Built for movement, and made to last.

Considered design, inspired by real places, real people, and real stories.

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